Making Your Mark

In this economy, everyday there are new businesses opening up all over trying to get their piece of the "American dream" pie whether it be offering a service, an edible good, or a new product you think everyone will just "have-to-have"   This new venture can be exciting, fun, and scary as hell at the same time.  According to statistics published by the Small Business Administration (SBA), seven out of ten new employer establishments survive at least two years and 51 percent survive at least five years. This is a far cry from the previous long-held belief that 50 percent of businesses fail in the first year and 95 percent fail within five years. One of the most vital tools you can give your new business for success is a new logo design that will forever brand your company name, no matter how large or small, and will last the test of time.
Stop for a second and think about the logos of the most famous companies you know:  most of them have one thing in common. 

A simple logo is dynamic, can be used everywhere and in all types of media. And more importantly, it is long lasting. Your company will grow, improve and change but your logo should always stay the same.